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About Us

THIRTY YEARS of retail expertise, now at your fingertips!

For over three decades Basel Watch Co LLC has served the needs of the refined watch lover seeking the best designs at great value. Our flagship brands, Blade, Eliz and bart&melon have become household names that conjure cherished memories in the minds of our customers.

Since 1988, our retail presence has steadily grown across the Middle-East and South-East Asia. Our success is the result of a constant drive to meet our customers' needs wherever they are. baselwatch.shop was launched in 2019 with the vision of serving our customers with a high quality online shopping experience. We envisioned a place to search, compare and buy from a huge range of leading local, regional and global brands, all from the convenience of your mobile device. Browse our curated collections such as regional best sellers, unique finds, signature designs and great gift options to suit your need.

Authentic, original products at great prices is the baselwatch.shop guarantee. All products purchased on basewatch.shop are under warranty and eligible for service at our service centers across the UAE and Qatar.

So relax and enjoy shopping with us. You're in good hands!